In today’s fast-changing digital world, Artificial Intelligence (AI) is no longer just a tech buzzword — it’s becoming a part of our daily lives. Now, Samsung is on a mission to make AI accessible and affordable for every Indian, from big metro cities to small towns. With an aggressive retail strategy and affordable AI-powered devices, Samsung wants to bring cutting-edge technology within everyone’s reach.
AI Is No Longer Just for Premium Devices
India’s Vice President, MX Business, Aditya Babbar, revealed that the company aims to make AI features available even on smartphones priced under ₹20,000.
The company plans to integrate AI across its smartphones, tablets, and laptops, making everyday tasks like photography, video editing, communication, and productivity smoother and smarter for users.
20,000 Upgraded Retail Stores – Experience AI Live
Ahead of the festive season, Samsung has upgraded 20,000 retail stores across India with high-speed Wi-Fi. This means customers can now experience AI features live before making a purchase.
Not just Samsung’s official outlets, but third-party retail stores have also been upgraded. The company has trained thousands of retail staff and in-store promoters to educate customers about AI benefits. Additionally, Samsung is offering easy financing schemes and better retailer margins to make its AI devices more affordable.
Affordable AI Smartphones – Technology for Everyone
Samsung’s vision is clear — AI should not be limited to premium smartphones. With devices under ₹20,000, the company is bringing AI-powered features to a wider audience.
To ensure smooth performance, Samsung is using processors from Qualcomm, MediaTek, and its own Exynos line, giving customers multiple options depending on their performance needs and AI workloads.
AI-Powered Tablets and Laptops
The tablet market in India has seen a 32% year-on-year decline, but Samsung believes AI can revive demand. The company says tablets are shifting from content consumption to content creation, and AI-powered tools are at the centre of this transformation.
The upcoming Galaxy Tab S11 series will focus on creativity, document productivity, and content editing, making tablets more powerful and user-friendly.
Samsung is also expanding its laptop portfolio and has started local manufacturing of laptops in India. This will help the company deliver AI-enabled laptops at more competitive prices and strengthen its AI ecosystem.
Premium Smartphone Demand Rising in Small Cities
According to Samsung, India is witnessing a strong premiumisation trend. Interestingly, smartphones priced above ₹30,000 are now selling faster, not only in metro cities but also in tier-2 and tier-3 towns.
To meet this demand, Samsung is ensuring that AI features, including local language support, are available in smaller cities as well. With an expanded retail network, the company wants every Indian to enjoy the same AI-powered experience.
Samsung’s Growth Strategy – Aggressive Retail, Smarter AI
Samsung is expecting a 5% growth in value sales during the festive quarter, even though the overall market volumes may remain stable. However, the company is targeting double-digit growth by focusing equally on online and offline channels.
With 20,000 upgraded retail stores and over 3,000 service centres across India, Samsung is aiming to strengthen its position against rivals like Oppo and Vivo, which have a strong offline presence.
Conclusion
Samsung’s approach is more than just a business strategy — it’s a mission to make AI mainstream in India. By combining affordable pricing, upgraded retail experiences, and AI-powered innovation, the company wants to ensure that every Indian can enjoy the power of AI.
Disclaimer: This article is based on publicly available information and media reports. Samsung’s plans and strategies may change over time.
